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Track: Direct Marketing [clear filter]
Monday, October 7
 

11:45am

Shedding Some Light on Donor Retention and Loyalty
Based on the premise that fundraising practices were formulated when donors were less demanding, the competition for a donor’s loyalty was much less competitive, and fundraisers knew that there was an unending supply of people willing to support their cause, the importance of retaining donors has now reached a critical stage. Today, however, there is a new kind of donor. This new donor asks more questions, is more difficult to reach, and much more quick to switch allegiances. When you couple the above with the fact that there are many more nonprofits vying for your donors’ hearts and dollars, this issue is of utmost importance. Our presentation will help participants with the following: • An understanding of the seriousness of donor attrition • An appreciation for what it takes to raise much more money and retain donors longer (lifetime value) • A thorough description of what donors need every time they give • An understanding of how Leaders and Directors can positively impact fundraising revenue and the building of donor relationships • An explanation of what it takes to get a new donor to give the all-important 2nd gift

Objectives
1. Understanding why donors stop giving
2. Create a deeper understanding of the seriousness of donor attrition
3. Know what experiences matter to high-value donors



Speakers
SR

Susan Rescigno

President, Rescigno's Fundraising Professionals
RR

Ron Rescigno

Vice President, Rescigno's Fundraising Professionals


Monday October 7, 2019 11:45am - 12:45pm
Hermitage A

2:00pm

Effective Strategies for Getting That All Imporant Second Gift
Consistently research has shown that the sooner you can get a second gift the more valuable a donor becomes -- and the longer they stick with you. In this session we'll discuss effective strategies that are getting that second gift earlier and increasing the long-term value of donors.

Objectives
1. Discover effective acknowledgement tactics to improve 2nd gift rates
2. Learn new techniques for revitalizing your current 2nd gift efforts
3. Learn how utilizing all communication channels can get a 2nd gift sooner



Speakers
avatar for Mark Loux

Mark Loux

Vice President Strategy, ResourceOne
A third-generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that... Read More →


Monday October 7, 2019 2:00pm - 3:00pm
Hermitage A

3:15pm

 
Tuesday, October 8
 

10:30am

What's Coming Next and How to Manage It Part VI
This popular session returns! Five veteran direct marketers, all winners of the NCDC George Holloway Award, discuss current trends and new ideas in Catholic direct response fundraising. This is a fast free-form discussion with lots of audience input and speaker interaction. Come hear what's working now and what to prepare for in 2019 and beyond.
Objectives
1. Present new successful techniques from 2017-18.
2. Investigate the underlying trends driving Catholic fundraising today.
3. Learn the tips for success from four long-term leaders in DM fundraising.

Tuesday October 8, 2019 10:30am - 11:30am
Hermitage A

12:00pm

Stuck in the Middle with You! How to Create and Sustain a Mid-Level Program
Does your organization have donors that give at higher levels than your average donor, but not quite at a major giving level? Do these donors deserve personalized attention, but you are unsure how to do it at scale? Does your organization already have a Mid-Level program, but you are looking for new ways to measure success? During this session members of the Catholic Relief Services’ Analytics and Mid-Level teams will guide you through how they created their Mid-Level program – from selecting the appropriate donors and creating a communication plan to developing metrics to measure the success of a mid-level program. The discussion is appropriate for organizations of all sizes and will focus on strategies and best practices for creating and sustaining a Mid-Level program.

Objectives
1. The audience will learn how to identify and segment midlevel donors based on analytics
2. The audience will learn how CRS has provided personal communication to their mid-level donors
3. The audience will learn how to measure the success of a mid-level program using both quantitative and qualitative metrics



Speakers
AM

Alicen McCarrick

Charitable Giving Data Analyst, Catholic Relief Services
AR

Alison Rascher

Mid-Level Development Officer, Catholic Relief Services


Tuesday October 8, 2019 12:00pm - 1:00pm
Hermitage A