Does your organization have donors that give at higher levels than your average donor, but not quite at a major giving level? Do these donors deserve personalized attention, but you are unsure how to do it at scale? Does your organization already have a Mid-Level program, but you are looking for new ways to measure success? During this session members of the Catholic Relief Services’ Analytics and Mid-Level teams will guide you through how they created their Mid-Level program – from selecting the appropriate donors and creating a communication plan to developing metrics to measure the success of a mid-level program. The discussion is appropriate for organizations of all sizes and will focus on strategies and best practices for creating and sustaining a Mid-Level program.
Objectives 1. The audience will learn how to identify and segment midlevel donors based on analytics 2. The audience will learn how CRS has provided personal communication to their mid-level donors 3. The audience will learn how to measure the success of a mid-level program using both quantitative and qualitative metrics
