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Monday, October 7 • 2:00pm - 3:00pm
Effective Strategies for Getting That All Imporant Second Gift

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Consistently research has shown that the sooner you can get a second gift the more valuable a donor becomes -- and the longer they stick with you. In this session we'll discuss effective strategies that are getting that second gift earlier and increasing the long-term value of donors.

Objectives
1. Discover effective acknowledgement tactics to improve 2nd gift rates
2. Learn new techniques for revitalizing your current 2nd gift efforts
3. Learn how utilizing all communication channels can get a 2nd gift sooner


Speakers
avatar for Mark Loux

Mark Loux

Vice President Strategy, ResourceOne
A third-generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that... Read More →

Monday October 7, 2019 2:00pm - 3:00pm PDT
Hermitage A
  Track: Direct Marketing